DRM International
Your Partner Like None!
DRM International offers a professional business set-up consultancy for start-up businesses in Germany.
What knowledge and experience of ours could be useful for you?

Of course it makes no sense to spend your money on information that you already have! But a start-up process in a new country like Germany from writing a business plan (or buying a business concept) and establishing your company, creating new brand, and identity, development web site and marketing strategies and sales channels, to maintaining your firm's profitability and winning more customers calls for a enough time, energy, commitment, and of course knowledge.

This is a knowledge we have and we are willing to share it with you.
For a better results, we suggest that you participate in our initial strategy session in which we understand more about your business vision and target; and accordingly offer you the most optimum business strategy.
Understanding the problem is half of the solution. But before you prescribe a solution, you first must properly diagnose!

Aims to help international entrepreneurs and investors set foot in Germany and start a successful business life.

How can i start my business in Germany?
How can I set up or register my company? and how can i find the best business address?
How much do I pay for registering a company in Germany?
How can find a business Partner in Germany?
How can I open a private and business bank account?
How can I get the best or most favorably priced health and pension insurance?
How can I cope with the immigration office and what documents should I prepare to get the residency card?
How can I get the residency for my family?
Once these questions are settled, the next step will be the business operation itself.

How can I get the best bookkeeper or tax consultant suited for my type of business and requirements?
How can I get my tax ID number and VAT ID to be able to start my business right away?
How can do my sourcing or market research to get a part of the German market share?
How can I invest on other peripheral projects in Germany? real estate or already existing businesses?
How can I delegate my basic secretarial activities to third parties in the smoothest way in Germany?

These are some of the questions we are willing to answer in Our WORKSHOP.
The "Made in Germany" label
According to a recent study, goods from Germany is the most popular worldwide.

Germany. High-quality and durable is what people all over the world associate with products bearing the "Made in Germany" label". In existence for 130 years now, it was originally intended as warning about cheap copies from Germany: Back then, knife manufacturers in Sheffield were complaining about inferior-quality copies of their products from Germany; this marked the beginning of the label, which within a very short space of time changed completely and became a quality seal.

The world's most popular label
Nowadays, "Made in Germany" products are known for their high quality. And there's more: "Made in Germany" is even the world's most popular label. This is the finding of the Made-in Country Index, a study conducted by the statistics portal Statista in collaboration with the market research company Dalia Research. Some 43,000 consumers in countries were asked for their opinion. "Made in Switzerland" and "Made in EU" come 2nd and 3rd respectively. The labels from Great Britain, Sweden, Canada, Italy, Japan, France, and the USA follow. Those questioned were of the opinion that Germany primarily leads the way in the categories "Quality" and "Safety", while products from Switzerland stand out with regard to "Status Symbol" and "Authenticity". ©deutschland.de
To start your business in Germany successfully, knowing the business language and culture, Market analysis, thorough planning, accurate execution and reliable partners and business consultants are essential.
With a long track-record and proven methods, we ensure success and save our clients time and money.

10 Reasons to business in Germany

Germany is Europe's largest market and one of the world's leading industrial nations. A large market, central location in Europe, strong innovation and highly developed infrastructure – there are good reasons for business in Germany:

1. Large Market
With 82 million inhabitants, Germany is the European Union's most populous country and therefore also the largest market within the EU. With a gross domestic product of more than 2.2 trillion Euro, Germany is the largest economy in Europe and the third strongest economy in the world.

2. Central Location
Germany's central location in Europe makes it a hub for goods and services. Germany more than other countries benefits from EU enlargement. As a result, it is the only country among the seven most important industrialized nations to increase its share of world trade since 1995.

3. Open Market
Germany is an open market and warmly welcomes foreign investors. That is demonstrated by the 22,000 foreign enterprises that have established businesses in Germany and now employ more than 2.7 million people. The German market is open to entrepreneurial investment in practically all areas. There are no longer any state-controlled industries. Germany is receiving increasing attention from private equity firms and hedge funds due to its highly attractive companies legislation and favourable investment conditions.

4. International Location
More than 7 million foreigners live in Germany. Several metropolitan regions have prominent foreign communities with their own schools, churches, shops and restaurants. For example, a large number of Japanese live in the Düsseldorf region, Frankfurt is home to many Koreans and there is a thriving Chinese community in Hamburg. Approximately 70% of German blue- and white-collar workers can speak more than one language.

5. Qualified Personnel
Germany offers an exceptionally well-qualified, motivated and conscientious workforce. German employees' high standard of knowledge and skills is internationally recognized. The demand for professionals is met by 383 institutions of higher education. Another pillar of the German training system is the "dual system" of vocational education, which combines workplace training and school instruction and produces an acknowledged high standard of training closely geared to the needs of industry.

6. High Level of Innovation
Statistically, Germany has 277 international patents per one million inhabitants - more than anywhere else in the world. The close cooperation between industry and world-famous research institutions like the Max Planck and Fraunhofer Institutes, swiftly transforms new ideas into products for the world market.

7. Highly Developed Infrastructure
Germany has a closely knit network of roads, railways and international airports. This guarantees swift connections. Frankfurt Airport is renowned as an international hub, whilst the Port of Hamburg is one of the largest container transshipment centres in Europe. Communications infrastructure is exceptionally well-developed throughout the country.

8. Legal Security
Germany is a modern constitutional state with transparent and reasonable laws, the advantages of which are internationally recognized. The German legal system has served as a model for legal systems in many other countries and international studies have shown that German legal security is highly regarded by investors. Out of all countries, Germany ranks fourth in terms of legal security.

9. Strong "Mittelstand" (SME's)
The German economy is characterized by privately owned small to medium-sized enterprises, the Mittelstand, or SMEs. 85% of all businesses are SMEs. This makes German industry very flexible, multifaceted and competitive. Many of these highly specialized firms are international market leaders in their field, the so-called "hidden champions".

10. World Famous Trademark
Products with the "Made in Germany" seal stand for the highest quality worldwide. This has played no small part in maintaining Germany's position as a world champion exporter for many years. The automobile, mechanical engineering, electrical engineering and chemical sectors are particularly strong. Industries of the future, such as environmentally friendly energy production and nanotechnology, in which the number of patent applications is doubling every two years, are steadily gaining in importance. All of this means that foreign investors can reap the benefits from the "Made in Germany" seal of quality.
Business Plan

Business plan is the most important document before starting any business. A business plan could be written for different purposes and in different contexts. You should initially decide whether you want to use it simply as a guidebook to run or improve your business start-up, to get the loan or entice investors, or to get the German residency.

Fortunately, we can provide you with the all 5 categories however it should be noted the structure and content for each category might be different in some sections. For example if you want to get the residency the business plan should meet the economical requirements of the region which might slightly or significantly violate the standards of a particular bank to grant you a loan.

That's why it is very important for you and your service provider to initially understand to which organization you are willing to submit your business plan.

A through business plan should address the following sections:
What we want and expect from you is your involvement in each phase of the development of your business plan in Germany. A good business plan is only developed when there is a close interaction and understanding between developers and the client. The business plan will be finished after several sessions.
A brief version of a business plan should answer the following questions:
Are you qualified enough to run your business and apply your idea ?
What requirements should you meet before you decide to run any business?
Are you able to get any public fund for your business idea and if so how?
What organizations can help you during the start-up process and after that?
How can you convey appropriately your competence in each section of your business plan?
What is your vision in business and how can you make them happen?
What are the philosophy and the ultimate objective of your business?
What is your product or service and why are customers benefit is the most important thing to consider in your business?
Is your product or service innovative enough?
How do you plan for the uniqueness of your product or service?
Who is your target customer?
What is the main need of your target customer?
How can you focus your high quality service on a limited number of customers?
Who are your competitors?
Why don't you have to worry about your competitors?
How will your competitors and their strengths or weaknesses be analyzed?
Where is your business located and why?
How can you possibly compensate for any disadvantage of your business location?
How will the market research for your product or service be made?
How much is the demand for your product or service?
How is your marketing plan developed and implemented?
How is your core business activity separated from other fields of duties?
How is your business success factor detected?
What are the opportunities and threats in your business and how can you develop an early warning system?
How can you cope with these opportunities and threats in your business?
What is the right legal format for your business and what are the financial aspects?
How will you manage the share proportion of your business with your partners or shareholders?

Above all this, this is not just volume and detail orientation of a business plan that matters. It is also very important to address the very specific requirements or perquisites of of the authority to which we are writing your business plan.
Interestingly considering the fact that Germany is a federal country and has very different economical needs from one region and city to another, the content of your business plan for your very specific concept should be different for different cities if it is going to be developed for the purpose of immigration.

For example the chamber of commerce or the economy promotion organization of the city Hannover might have different standards or requirements than its counterparts in the city Frankfurt and this is one of the very most typical mistakes that people make; They usually come up with one standard template of a business plan and they would try it for any cities that might be of your interest which in many cases might end up to rejection.
Germany is the largest economy in Europe and the fourth-largest economy in the world. Driven by industrial production, the country is the third-largest exporter and maintains the highest trade surplus in the world. The country also houses nearly 40 of the world's 500 largest publicly-traded companies, which makes it an important country for international investors.

Germany's largest companies can be found in the DAX 30 Index, which is similar to the Dow Jones Industrial Average in the United States, and contains the 30 largest Germany companies by market capitalization trading on the Frankfurt Stock Exchange. The index contains some household names like Adidas AG, BASF SE, BMW AG, Bayer SE, Siemens AG, MAN SE, and many others.

We provide best business solutions for international investors.
Market research and analysis

Market research and analysis is needed for any start up businesses especially if the business target market is in a country where customers' behavior is not quite clear. Consumers in Germany like in many other countries have their particular needs and tastes which should be perfectly investigated in advance.

Apart from that, laws and regulation and required licenses for each business should be checked. These things might also be different from one region to another.

Your competitive advantage compared to your competitors is another element that you should perfectly analyze. You should figure out why your customer in or outside Germany will be willing to buy your products which might have been produced in or outside Germany. What is exactly your market penetration strategy and how you can get a reasonable market share over time?

Knowing your competence and quality factors, you can now instill right business strategies in Germany, such as marketing, sourcing and sales strategies.
You should learn about your target market consumption behavior in Germany, their likes and dislikes, their purchasing power and orientation toward quality. Germans are very quality oriented and patient and picky when it comes to choose the right products. You should also decide in which platforms and how you can entice these customers to your services.

Once these questions have been answered and you built up a network of existing customers, you should decide how you can sell them. Which interfaces are most common and trustworthy in Germany. For example in terms of online purchase, Germans do not easily trust every platform that render such services. There should be licenses and certifications a long with your online platforms so you can win their trust.

Having done all the above mentioned factors, your business developer can also help you estimate the initial capital needed to start such a business. If you are not a German resident with permanent residency, it might be very difficult to finance your project through a German bank or other financial institutes. So you should perfectly understand whether you can start the full or part of your business operation in Germany with your own initial capital until it gets to the initial income or break-even point.

When the initial required budget is being estimated, all operational and non-operational costs should be taken into consideration. For example, the number and skills of workers and employees needed, hardware and software facilities, marketing and advertisement costs, overhead costs, and in case of buying an already established business, the business price.

It should also be noted that if this investment is going to be done with the purpose of getting the Germany residency, the chamber of commerce or the economy promotion organization in each region might have some preferences that could effect your initial required budget. For example, you might need to employ any person in the first year for your business but the chamber of commerce of that region might expect you to do so to get you a residency.
Long story short, as a foreign investor who wants to set foot in Germany, you should perfectly understand your supply chain first.

who are your suppliers?
who are your customers?
what is your operation?
what licenses are required to run this business in Germany?
how much capital is needed to start the business and get the residency?
what is your marketing and sourcing strategy?
what is your sales strategy?

Your consultants in beesiness is ready to help you conduct your market research in order to get the most optimum result to operate your business in Germany.
Do you have any questions? Contact us!
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